The Welsh wool industry has unveiled a new logo and innovative yarn project.

This announcement was made at the National Wool Museum on October 16.

The half-day event, coinciding with National Wool Month, showcased the best of Welsh wool and related businesses, highlighting the commitment to traceability, sustainability, and community collaboration within the industry.

The new Welsh wool logo, designed to reflect the traceability and sustainability of 100 per cent Welsh wool products, was officially unveiled.

This will act as a mark of authenticity for consumers and a badge of pride for wool producers.

Gareth Jones, head of member engagement at British Wool, praised the new logo.

He said: "The launch of the Welsh Wool logo marks an exciting milestone for the industry.

"It not only showcases the capabilities of our traceability scheme to ensure regional wool stories but highlights our commitment to driving demand for our members' wool through industry collaborations."

The event also saw the launch of the Welsh Wool Yarn Project, a community-driven initiative bringing together farmers, designers, and wool depots.

Elen Parry, project manager at Made with Wool, said: "The Welsh Wool Yarn Project, which began from our work at Menter Môn, is a testament to the power of community and collaboration.

"By bringing together farmers, local grading depots and manufacturers, we're not only creating beautiful yarns but also preserving Welsh heritage and supporting rural economies.

"I'm thrilled to see the project launch and look forward to its future growth."

The programme featured presentations from various Welsh businesses, including TrueWool, who produce 100 per cent Welsh wool insulation.

There was also a call to action from the Welsh Yarn Project for businesses to start using the new yarn in their product ranges.

Attendees had the chance to explore an exhibition showcasing products made by Welsh companies using local wools.

Live wool grading demonstrations by Newtown graders highlighted the diversity and quality of wool produced by local depots.

Guided tours of the museum's newly renovated weaving shed offered a behind-the-scenes look at historic machines and wool-processing techniques.

The event underscores Wales' commitment to sustainable textile production and the revitalisation of its wool industry.