Carmarthenshire County Council has secured a two-week showing of Sky Cinema original movie Save The Cinema at Carmarthen’s Lyric Theatre - the very subject of the film.
It will also be screened at Cardigan's Theatr Mwldan (January 14-18) and Theatr Gwaun, Fishguard (January 14-16) as well as a number of other theatres in west Wales.
Welsh Government Covid-19 restrictions meant that plans to premiere the film at Carmarthen had to be called off, but the council has since brought specialist equipment in to allow people to see the film being screened in the very place it was filmed during 2021.
The film is based on a true story inspired by the life of Carmarthen hairdresser Liz Evans who called on Hollywood to save her local cinema.
The film stars Golden Globe-winning Samantha Morton as the main character, supported by Oscar-nominated Jonathan Pryce, Harry Potter star Tom Felton and Keith Allen among others. Filming started last year and parts of the town were transformed to look like the early 1990s when the film is set.
Carmarthenshire County Council has been working closely with Sky Cinema throughout the production, supporting the filming of key scenes at The Lyric, in streets around Carmarthen, in council offices in Ammanford, and in other areas of the county such as Laugharne and Llandeilo.
The film has boosted the local economy by around £750,000 already, with more economic benefit expected in the coming months.
Supporting filming in Carmarthenshire is one of the council’s key aims because of the money it brings into the county.
Council leader, Cllr Emlyn Dole said: "We were delighted to host the production of this fantastic film earlier this year, with scenes filmed in Carmarthen, Ammanford, Laugharne and Llandeilo.
"And now to screen it in the place where it was filmed is just the icing on the cake. Carmarthenshire has proven itself again and again to be a desirable destination for the media and it’s enjoying a growing reputation as a filming location for major television dramas and movies, with several award-winning productions finding their home here in Carmarthenshire.
"Attracting national and international productions such as this has a major impact on the growth of our economy and ensures that our communities reap the benefits.”
The film is also showing on Sky Cinema from Friday, January 14.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here