Transport for Wales is working to enhance its Fflecsi Bwcabus service in Carmarthenshire, Pembrokeshire and Ceredigion.

Working in partnership with the councils through the LINC II scheme, it says new technology will improve the experience.

It will be introducing a Fflecsi app, to book and track journeys, as well as a new call centre service for telephone bookings.

Travellers can pay on the bus with card or cash, and concessionary passes and MyTravel Pass are valid on Fflecsi Bwcabus.

James Price, Transport for Wales CEO, said:  “Bwcabus is a well-used and well-loved service for the people of Carmarthenshire and further afield.

"By supporting the existing service with the fflecsi app and TfW's call centre we will aim to attract even more passengers.

"This innovative service is an important part of Transport for Wales and the Welsh Government’s vision to reduce car usage and promote greener forms of travel.

"It will also support the local economy and ensuring access to public transport.”

The phone number to book will change to 0300 234 0300 - charged at a local rate, but free from mobiles or landlines with inclusive minutes.

The call centre is open from 6.00am-11.00pm from Monday to Saturday and from 9.00am-7.00pm on Sunday.

Travellers can book single or return journeys from up to 28 days in advance, right up to an hour before travelling.

Councillor Hazel Evans, Cabinet Member for Environment, Carmarthenshire County Council said: "We’re delighted to be working with Transport for Wales on this new development.

"As we have seen over the last 12 years with Bwcabus, on demand transport has been extremely popular here.

"We believe this is a great opportunity to improve the public transport offer across the region and provide our residents with bus services that give more choice and flexibility on their journeys.

"I’m sure Fflecsi Bwcabus will continue to be popular with passengers.."

Cllr. Dafydd Edwards, Cabinet Member for Highways and Environmental Services, Housing and Customer Contact at Ceredigion County Council said: "Fflecsi is an exciting new enhancement to bus services in our region.

"It gives passengers more ways to book and more control over how they get around by providing them with access to reliable and flexible travel options."

Cllr Phil Baker, Cabinet Member for Infrastructure for Pembrokeshire County Council added: "The TfW Fflecsi service has demonstrated how demand responsive transport can play a vital part in transforming public transport in other parts of Pembrokeshire already.

"We are delighted to be playing a part in delivering this innovative new service enhancement and learning from the customer and operational feedback provided by the new technology."