MID and West Wales AM Rebecca Evans, has welcomed new guidance from the Welsh Government on ‘white and brown’ tourist destination traffic signs.

The guidance was developed following a public consultation exercise for tourist signs on motorway and trunk roads and will make the application process and cost implications clearer to both the public and businesses.

Partial grant funding for tourist traffic signs is also now available through the Tourism Investment Support Scheme.

Mrs Evans said: “For too long the application process and the complexity of fees involved have prevented tourist destinations from reaping the benefits of tourist destination signs. This new guidance will make the whole process much more straight-forward.

“The tourism sector is crucial to the economy of Mid and West Wales, and we have attractions, facilities, heritage, and scenery here to rival anywhere in the world. Tourist destination signs are a great way to alert visitors to what have to offer.”